Happy Wednesday my friends! Today I want to do a recap of a fabulous event I attended with the lovely Sarah from Biggers Beauty last week at Ponce City Market. We were celebrating the grand opening of The Frye Company’s Atlanta flagship store during a private event hosted by actress Ashley Greene and Vogue magazine. I even got to meet the beautiful actress! As we perused Frye’s Fall Collection for men and women we were treated to southern bites created by Chef Shane McIntosh of Ocean Catering Co., signature libations from Copper Fox Distillery, and local craft brews from Wild Heaven Craft Brewery while listening to musical creations by DJ Pat O’Brien.
You probably remember the post I did on the beautiful Frye Store that just opened here in Atlanta. The store draws inspiration from vintage artisan workshops, incorporating details in the furniture, lighting and displays. Raw materials used throughout the store, are left to weather with age and use. The beauty of these materials resemble that of the leather goods produced by the brand, with the assertion that each becomes better with age. Tables designed to reference workbenches coexist with custom seating in grey upholstery accented by bronze legs and vintage carpets. This concept embraces light and a residential palate of greys, blues and bronze tones.
The curated environments, designed by Frye’s in-house team, in partnership with Carlton Architecture of New York, capture the spirit and essence of the brand’s 152 year history, while incorporating unique characteristics of each locale. The stores have distinct character, conveying a sense of warmth and familiarity with their high touch engagement proficiencies. The overall experience is a sensory journey; the ultimate combination of the rich leathers, craftsmanship and history.
If you’re looking for the perfect pair of boots for this fall, head over to The Frye store in Ponce City Market. These high quality, impeccable boots will last you forever.
*Pictures by Tomas Espinoza*